DraftFCB NZ gets global recognition for Ministry of Health’s The Journal at ECHO Awards

This week at the International ECHO Awards held in Boston, the already highly awarded ‘The Journal’ campaign for the Ministry of Health picks up yet another GOLD award.

The DMA International ECHO Awards Competition honors the world’s best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results.  And as The Journal dominated our RSVP & Nexus Awards earlier this year it was automatically eligible for entry.

Says James Mok, executive creative director, DraftFCB NZ: “The Journal has been the most extraordinary project to be involved with. Creating a world first technology idea that has made such a profound difference to people’s lives has been extremely rewarding for everyone involved. Getting so much recognition for it is a great icing on the cake.”