DDB tasked to change perception of Volkswagen in NZ launching new ‘price + value’ TV campaign
October 18 2011, 12:41 pm | | 2 Comments
In New Zealand, Volkswagen is perceived as premium European cars, and is thought to be too expensive by many new car buyers.
Volkswagen wanted to change that perception so the company has reduced the cost of its cars across the range, making a Volkswagen even more affordable.
DDB Group New Zealand was briefed by Volkswagen to create a campaign that highlights the price and value of a new Volkswagen.
2 Comments
Pretty uninspiring ad. Somehow it has the look and feel of every TV ad DDB have ever done.
……er…..maybe because they give every second job to Adam Stevens?