Steinlager believed
October 25 2011, 7:04 pm | | 5 Comments
Steinlager always believed the All Blacks would win the Rugby World Cup, although not being an official sponsor, they couldn’t actually mention RWC.
All they had was a white can, but all Kiwis know its significance.
A tactical spot from DDB New Zealand.
5 Comments
like it, should of been more amped for it though. and what would it taste like after 24 years?
Nice, timely and I am pretty sure the only sponsor with a post-RWC follow-up spot. Wonder if DDB had a loss TVC up their selves in case of the unimaginable.
Yes we did to the above question
Well can we see it?
I’d guess he would have tucked the can away somewhere with a “keep believing”