Special Group scoops honourable mention in NAB’s October Newspaper Ad of the Month
There was no October Newspaper Ad of the Month winner, however Special Group scooped an honourable mention.
Rugby World Cup advertising continued to feature strongly in work being judged for the October Newspaper Ad of the Month award. Obvious headlines and puns featured across much of the material – at times to the detriment of art direction.
The judges acknowledged some very strong contenders but chose not to select an overall winner. However, they awarded an Honourable Mention to Special Group’s Channel Four Not Rugby Viewing Guide which cleverly allocated the channel’s programmes across the Pool, Quarter, Semi, Bronze and Final dates.
The judges said “… great strategy and an amusing clever idea.”
Ad of the Month judges for October were, Freddie Coltart, Ogilvy; Rob McDowell, Sugar and Matt Sellars, Saatchi & Saatchi.
Credits for October’s Honourable Mention are:
Agency: Special Group
Creative directors – Rob Jack & Tony Bradbourne
Creative – Kim Fraser
Managing partner – Michael Redwood
Account director – Annabel Rees
Head of Marketing MediaWorks TV – Amanda Wilson
Brand Manager FOUR – Renee Colquhoun
Marketing FOUR – Gary Mulholland
Any ad that’s run in any newspaper around the country is eligible to enter the competition. Email pdf entries and details to ideas@nabs.co.nz for competition details.