The Sweet Shop and Capital City Films score Bronze at 26th London International Awards
The Sweet Shop, Auckland and Capital City Films, Wellington were the only companies from New Zealand to be awarded Statues at the 26th London International Awards, presented tonight in London.
Both won Bronze in TV/Cinema/Online Film for Direction. The Sweet Shop was honoured for Lotto “Lucky Dog” while Capital City Films Wellington won for Sky Television “Leaf Blower”. Both spots were via DDB New Zealand.
Says Barbara Levy, president of LIA: “Both The Sweet Shop, Auckland and Capital City Films, Wellington have proven that when it comes to films New Zealand ranks with the best in the world. We are always delighted when production houses are recognized for their work.”
The 26th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
The following have attained Finalist status:
DesignWorks Auckland
• Package Design – Beers for Monteith’s Single Source
Robber’s Dog Auckland
• TV/Cinema/Online Film – Editing for Volkswagen titled “Milk Run”
Whybin/TBWA Auckland
• TV/Cinema/Online Film – Sports for adidas titled “Give Your All – Papier Mache”
This year only three Grand LIAs were awarded.
Crispin Porter + Bogusky, Boulder has won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”
Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”
JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”
Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
Network of the Year: BBDO
Agency of the Year: BBDO New York
Post-Production Company of the Year: The Mill