Online advertising in NZ booms in 2011 – biggest year-on-year increase since 2008
Total online advertising spend in New Zealands in Q3, 2011 was $88.74million (m) up 26.5% year-on-year and up 5.3% from Q2, 2011 ($84.15m).
All channels experienced year-on-year growth:
· Search & Directories up 53.4%;
· Classifieds up 14.6%
· Display up 6.8%.
VIEW FULL REPORT PR_Q3 2011 Online Ad Spend up 26 Percent Yr-on-Yr.pdf
Says Alisa Higgins, IABNZ general manager: “Cross media efficiencies, online video, social media and internet access from mobile devices are some of the main factors driving this growth. IABNZ is predicting total online ad spend to grow to $398m by 2013 and increase its current market share from 12% to 19%.”
Liz Fraser, IABNZ chair & general manager MSN New Zealand says: “The momentum is strong for annualised total online ad spend growth to reach 22% year-on-year. That’s an enormous increase considering the volatility in global markets and the Rugby World Cup having such an impact across many sectors. Growth in digital advertising demonstrates the strong return-on-investment offering for advertisers and with many publishers offering integrated client solutions this escalation will continue well into 2012.”