Honk if you like Mobility Dogs
November 24 2011, 8:49 pm | | 7 Comments
Challenge: The Mobility Dogs Trust partners highly trained dogs with people who live with long-term disabilities like MS, muscular dystrophy and spinal cord injuries. These dogs help their partners with every day tasks, increasing independence and giving them a new lease on life. Whybin\TBWA\Tequila Auckland was tasked with raising public awareness around Mobility Dogs in an interesting and creative way.
Solution: To show the joy that these Mobility Dogs provide their partners, the agency created special ambient dog tails that fasten to the back of windscreen wipers. Bumper stickers accompanied the tails and drove people to the Mobility Dogs Facebook site.
7 Comments
Please God say you didn’t actually do this.
How can I honk to like mobility dogs? Have TBWA invented a horn that logs you into FB and likes the mobility dogs page?
This smacks of crude.
Tasked my ass
The only award this’ll get is “Best use of Creative Director’s Car”
I saw that bumper sticker on Andy Blood’s car. Normally bumper stickers don’t make me think and re-evaluate my life, but this one was different. I immediately stopped the car, whipped out my phone and logged onto FB to ‘like’ the page.
On a serious note, I bet the creative folk at TBWA spend a little more time every day looking at those BestAdsJobs to the right of their screens.
http://www.joelapompe.net/2011/12/05/dogtail-iams-mobilitydogs-saatchi-tbwa/