M&C Saatchi and Zing sauces take intensity to the next level with innovative new packaging
December 2 2011, 4:21 pm | | 5 Comments
Zing sauces are all about intensity of flavour, so M&C Saatchi designed the Zing packaging accordingly. Each label is written with uber-earnest copy, to emphasize the intensely intense sauce inside.
Client: Springbrook Foods
Agency: M&C Saatchi New Zealand
Executive Creative Director: Dave King
Designer: James Bowman
Writer: Nicci Doak
Illustration: Simon Shaw & Trevor Powell, Watermark
Studio Manager: Woody
Client Services Director: James Johnston
VIEW THE PDF: Zing.pdf
5 Comments
Can someone please explain what is “innovative” about this packaging?
If someone so much as farts at work, M&C will post it here. YAWN!
Innovation is a laser gun that shoots the sauce straight into your gut. This is a fucking sauce bottle. Heinz did this before the lot of you were born!
D&AD long list = innovative.
Where can I buy Zing sauces in New Zealand