Pepsi Max launches integrated ‘Bromitment’ campaign via Colenso BBDO, Auckland
Pepsi Max, via Colenso BBDO, Auckland, has launched ‘Bromitment’ – a pledge, promise, obligation to be there with your mates, to participate in any and all shenanigans that may go down.
The fully integrated campaign – including TV, web, The Rock Radio promo – audio from this morning below, Juice TV promo (giving away a Tattoo so you can show your bromitment in ink), even a brand Ambassador – encourages guys to go online and ‘bromit’ to three of their best mates.
By entering codes online, bromitees can test their bromitment and go in the draw to win a road trip down Route 66, run with the bulls in Pamplona, or skydive in Argentina. Not only that, but Pepsi Max is giving away $500 cash prizes every day for those who have entered codes.
The website is also a hub of all things bromitment. There is a definition available for anyone who is unaware, along with bromitment assistants. Downloadable PDF’s that assist you to get out of things you should be doing to hang out with your mates, things like Doctors certificate, your Godmothers 60th Birthday etc
The promise: No longer will mates have to go without their mates.
17 Comments
Mantrol, man food, and now a man drink. Hasn’t this angle been flogged enough?
it’s pretty gay.
and a pity you chose to waste your ‘bromitment’ idea on pepsi max.
better luck next time.
Zzzzzzzzzzzzzzzzzzzz
vomitment
sweet art direction and even better cupcake direction
Skimming over this article, I kept reading “Britomart” instead of Bromitment and got really confused.
Also – the idea is lame, and you all suck. Or whatever I’m meant to say here.
Colenso, you’ve hit rock bottom. Enough with the Man Ads already.
Jesus … thats not an idea. That is awful.
Colenso, you would appear to be a large bunch of boys, who hang out together kissing each others arses way too much to be healthy – as you secretly aspire to being real men! The real genius to be admired is how you sell these boy/man non-ideas to clients. For that you guys need the highest accolade – or your client service does. As far as creative goes, thank you for demonstrating to next years ad-school students what the fuck not to do!
has anyone else got a spammed txt without even entering any data from going to this site? I only on there less than a minute. assholes.
Hi Jade. You can’t act.
is a bromitment the same as a civil union?
it’s a beer ad for a soft drink – and not a very good one.
Old model is old, we’ve been fapping to that for too long. New itgirl please.
I’m sorry, I’m a guy, I cannot be bromitted to a chick’s drink.
The girl with the cup cakes made me think of tui beer….although this ad is for pepsi you are inadvertently advertising tui….major fail….and this lame concept has been done 1000 times!
Why don’t you negative people keep your negative comments to yourself. If you don’t like what you see then stop looking.