Auto-writing arms? 2degrees’ makes Xmas easier with new retail spot via Whybin\TBWA\Tequila
December 13 2011, 3:24 pm | | 4 Comments
2degrees’ theme for Christmas this year was ‘Making Xmas easier’. And what could be easier than having your own pair of auto-writing arms to get all those Christmas cards done?
This retail TVC via Whybin\TBWA\Tequila – fronted by Rhys Darby, is designed to work hard while maintaining the 2degrees charm New Zealanders have come to love.
4 Comments
Well, I for one think the Rhys Darby campaign has been pretty successful on the whole. I mean tens of thousands, if not hundreds of thousands of New Zealanders have flocked to a network that doesn’t even offer 3G or data. It’s sort of like a new horse and carriage company opening up and giving Toyota and Holden a run for their money.
That said. And if I can continue my analogy here. It about time the flogging of this horse comes to an end. Rhys “Oh, that guy from Flight of the Concords” Darby is no longer as fringe culture as he once was. This, of course, is a by-product of using a celebrity to front your campaign.
So, do us all a favour Whybins – start the new year with a new 2degrees campaign. Let’s see if you can start hurting Voda and Telecom, rather than just scratching at their legs.
It ain’t broke.
I stopped reading after you suggested that 2degrees doesn’t have 3g or data…
A stopped at ‘I for one’