The Church and NZ International Arts Festival form new creative partnership for 2012

January 31 2012, 1:02 pm | BY Lynchy | 1 Comment

_MG_7552.jpgDesign and communications agency The Church has created a fresh

direction for the New Zealand International Arts Festival.

It is the first time The Church has been involved with the event.

Targeted at first time festival goers the concept is based on adding an ‘extraordinary’

experience to your every day life.

_MG_7584.jpg_MG_8535.jpgSays The Church creative director, Chris Waind: “The opportunity to work on such an iconic and important event was too good to miss. We’ve been able to bring all our experience with the NZSO and our creative conference We Can Create to bear and that’s injected the energy and effectiveness we think the brand needed.

“The Festival brings a dynamic buzz into the city and provides a rich cultural event for people of all ages and interests across New Zealand. Our aim was to bring the colour, energy and excitement of the event to life and make it accessible to a range of people that haven’t been before or have only been once. There are four variants of the cover for the flagship programme guide, which is a first, as well as a social media campaign which will kick off before and during the event.”

Says Festival executive director Sue Paterson: “Our partnership with The Church has been a great creative collaboration. The design and campaign has received brilliant feedback and is working well to engage new audiences. The Church took the essence of the festival – and developed a vibrant campaign that celebrates the exhilaration, stimulation and sense of fun that the event brings to audiences.”

Another example of partnership has been the use of an intern Phillip Tan (who recently won Gold in the Student category at this year’s BEST awards) who is contracted to the NZIAF but is based in The Church office.

Patterson added: “Professional development is an important part of what we do – and we’ve been thrilled with the quality and flexibility that this allows us. I know Phil has been so inspired and learnt lots by working with The Church team in this way.”