Panasonic’s ‘Clever, made easy’ mantra brought to life with QR code trade poster via Publicis Mojo
February 10 2012, 4:39 pm | | 8 Comments
Panasonic’s ‘Clever, made easy’ mantra was brought to life in the form of a QR code comprising of their many and varied electronic products.
The poster, produced by Publicis Mojo Auckland, was exhibited at a trade convention where the QR code allowed tech-savvy appliance-retailers to not only appreciate Panasonic’s extensive range of goods, but invited them to easily engage with Panasonic’s online content by simply holding their mobile device up to the poster.

8 Comments
Awesome.
Well done, you did a really good job of duplicating the Shazam ad for iphone app store QR code campaign. Panasonic. Copying, made easy.
Here is our ad.
http://adsoftheworld.com/media/print/apple_itunes_app_store_shazam_qr_code
OK, so it’s been done before…. that aside why link to such a dull place?
If you’re going to use a QR code then at least give me something interesting.
Just a pity what it clicks through to is so lame…
QR…. sigh… the bane of the digitally clueless agency
i like QR codes
I always thought Shazam/Stupid had ripped the idea off from the QR artists who’d been creating codes from products long before Angry Birds, Instagram or Shazam appeared on the app market. Hardly original…