Hallenstein Brothers and Publicis Mojo helping brothers with roses this Valentine’s Day
February 14 2012, 12:24 pm | | 4 Comments
Hallenstein Brothers have been helping to dress lads in New Zealand for years and, as a result, know a thing or two about the NZ male.
In saying that, it doesn’t take an expert to know that being romantic is not exactly one of their strong points.
So this Valentine’s Day Hallenstein’s and Publicis Mojo created a window display at the busy Hallenstein’s Queen’s Street store made up of 1000 real red roses, a rather tempting prospect, and then told passersby they wouldn’t mind if a few went missing….
Agency Credits
Creative Director – Lachlan McPherson
Creative – Hadleigh Sinclair
Creative – Jack Delmonte
Account Director – Jonathon Bates
Account Executive- Ollie Wall
Producer – Andi Dearsley
Head of Production – Conan Gorbey
4 Comments
Pongs of someting I’ve seen somewhere before. Ah, that’s it – Whitcoulls Post-it Note window for Mothers Day. Never mind.
With a post it note. Do you get that punters can take the roses for their valentine? Or did you really give your mum a post it note for mothers day back in 2010?
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Same idea as the manolos stunt they did for kiwi Ice cream a few years back it’s an exercize in gaining PR attention for the agency at a client’s expense. Maybe they should stick to the greenpeace freebees attacking Fonterra?