DB Breweries tells its story of how Export Dry let Kiwi men say “No” to wine in new commercial launching tonight via Colenso BBDO, Auckland
February 19 2012, 12:50 pm | | 30 Comments
CB Exclusive – Back in 1987, New Zealand men had a problem, wine was in and beer was out.
Colenso BBDO Auckland teamed up with Steve Ayson and DB Breweries to tell the story of how Export Dry let Kiwi men say “No” to wine.
Says Russell Browne of DB: “It’s the next chapter of the DB Export story – letting nothing come between a man and his beer. In this case wine was the villain. Suddenly we found ourselves drinking wine when all we wanted was a decent beer. Export Dry emerged to save the day. I think the tongue-in-cheek humour will resonate with those Kiwi males who reluctantly find themselves holding a glass of wine”.
30 Comments
Nick was obviously away when that mongrel was approved.
Don’t get it, I guess that’s why it needs a spelt out VO, and I still don’t get it
nice one bobos
I preferred the L&P Stubbies ad from ages ago. That was funny.
Quite funny. I laughed.
Funny. Looks awesome. Nice work.
familiar and weak. the ad… and the beer.
I love beer. I love many of the spots CBBDO make. I wanted to love this. I wanted to laugh. It’s OK, but it just misses the mark.
thought it was a funny as ad, but are we mistaking wine for wine cooler here.
That was the drink that was in.
Wow Bruce. Did you also laugh at Paradise?
That’s good. I laughed. isky made me want to tear my face off, but that entertained me.
it’s just simply not true.
No.
What are you people on about? This is classic. I laughed out loud and watched it again. You’re all sad old cynics.
Good call ‘not quite blogger’… I wanted to laugh… but didn’t.
Good work..Best beer spot to come out of NZ in ages (wich is not saying much i guess)
A decent NZ beer ad…….Miracle’s can happen.
I like it. And I like beer. Which makes me the target.
I’n not sure which is worse; the beer or this ad. Agree with mmm.
Steinlager played the retro 80’s card last year, plus I’d rather drink wine that Export, or Steinlager for that matter.
This is not what I expect from a beer ad!
And that is a good thing. Good work.
…ha ha great but then ba burr Morton coutts
That’s goooooooooood!
Lighten up, it’s great! It stumbles a little from the introduction of Morton coutts. Rad spot overall. Top Job.
Looks cheap, not funny
Great follow on from the black and white DB spot i reckon. Nice to see some humour that isn’t crap Export gold crap humour.
A hero. A hero till the end of the night. That’s gold!
very cool. something different for a change. definitely adds some life to the brand. would have been cool to see an interactive component.
End of the night not gold, No yes at the end is.
Funny
Love it! It made me nostalgic for a mullet. While ‘wine was in’ in the 90’s, not ’87, it’s not a history lesson, it’s an ad, and a brilliant one from the timing to the voice-over! The direction is perfect, I’ve actually recorded it to watch when I want… even better than the kiwi version of Have a Pascall Swirl! (The Oz version didn’t work, even if it was the original)