Ogilvy opts out of BNZ pitch

Ogilvy has opted not to pitch for the BNZ media account despite losing ANZ Bank media as a result of a global realignment.

Says Ogilvy Media’s Susan Browne: “Kiwibank is a highly valued Ogilvy client. The decision was made to show our support for a New Zealand owned bank. Obviously the BNZ media account would have been a lucrative piece of business for us but Kiwibank deserves our complete backing, over and above our own commercial concerns.”