DraftFCB wins RSVP Grand Prix for Electricity Authority’s ‘What’s My Number?’ campaign
DraftFCB, Auckland has once again taken out the Grand Prix at the RSVP and Nexus Awards, held last night at the Great Room at the Langham Hotel, Auckland with the Electricity Authority’s What’s My Number? campaign.
As well as an RSVP Gold and Bronze award and an RSVP Craft category winning entry with What’s My Number?.
Last year DraftFCB became the first ever to win both the RSVP and the Supreme Nexus Awards.
Colenso BBDO, AIM Proximity, justONE, .99, Ogilvy New Zealand, DDB Group Rapp Tribal NZ, Air New Zealand, Barnes Catmur & Friends, Jericho, BNZ and Vodafone New Zealand all managed to produce Gold-winning entries and take home a top prize. But the winning didn’t stop there, with many entrants celebrated through out the night taking home either Silver, Bronze and Craft Winning awards.
AUT students Lucy Morgan and Tabitha Coleman took out the New Zealand Post Student Marketer of the Year.
Says Sue McCarty, chief executive at the Marketing Association: “Perhaps controversially, the Nexus Supreme was not awarded this year – whilst the judges were full of praise for the finalists and winners of the Nexus categories, they did not feel the benchmark for the Supreme award was met this year, reinforcing the fact that the big awards are about reaching a standard of response-driven marketing rather than being the best that particular year”.
The full list of 2011 winners are listed below and case studies with supporting video is available on the Awards website: www.rsvpandnexusawards.co.nz/
7 Comments
Congratulations to Draft and the other winners but seriously this show is well past it’s used by date – last night was shocking, boring and no contrived flash mob at the end was ever going to save it. It’s time it was put on the scrap heap and we develop something more relevant and meaningful – or perhaps we just role it into Axis or the EFFIES.
And to cap it off, the MA couldn’t even get the Awards Winners sheet (linked on the story page) right. Entrants muddled with Nominee’s and vice versa. The rusty nail in the rotten coffin. Pathetic.
Sad to say that I agree with Sean. Craft has become axis lite, where client work doesn’t win. Nexus became an irrelevance. The show itself dragged on for too long, and became a borefest. The long format meant that even the skills of MC Driver couldn’t rein in the audiences distraction. Bring back the Kiss tribute band.
In the past RSVP’s had a credibility to them that Effies never did. This could still be their main reason for existence. But the past three or four years they have become the poor person’s effies. Lots of people must agree judging by the small audience and entry size.
Unless there is a overhaul I predict that next years entry list will be smaller still. A shame.
Totally agree with Sean and DMA, this show costs agencies a lot of money and time to enter (the entry forms are the longest in the world) and without a clear and relevant point of view for it then nobody will bother.
When the MA was the DMA the RSVP/NEXUS awards made sense. But in a world where the idea of integration has been, er, integrated, they seem a bit of an irrelevance. Severe rethink required.
Lets not forget the numbers switching being driven largely by a faaarrrking cold winter with snow on the ground in unheard of places…..nothing like a $700 power bill to drive “behaviour change”.
Bollocks.
It was not a farking cold winter, and in fact it was a bloody short winter. If you have anything to do with snow, as in skiing or snowboarding, you will know that the snow almost never came. And when it did, it was for a couple of months only.