Land Rover and Jaguar brands think Big – drops Publicis Mojo, Auckland after 12 month stint

Motorcorp Distributors Limited has announced the appointment of Big Communications as its agency partner on the Land Rover and Jaguar brands.

The other two Motorcorp brands, Renault and Volvo, will remain with Publicis Mojo, which won the entire business this time last year. Media planning and buying for all four brands will stay with ZenithOptimedia.

James Yates, group general manager of Motorcorp, says the appointment comes after a review of the current arrangements: “We feel that two agencies will work better for us. I have worked with Big before and I know they’ll be a great fit with the Motorcorp culture.”

Yates points out that Big’s relationship with Škoda (where he was previously the general manager) is not a problem for him: “I’ve talked it through with my former colleagues at European Motor Distributors and they, like me, feel that Big can work effectively for both of us.”

Ant Salmon, managing director of Big says he is delighted to add two such iconic brands to the agency’s list of clients: “I am looking forward to renewing our relationship with James. We recognise that we are fortunate to be given the opportunity to work with Land Rover and Jaguar while maintaining the relationship with Škoda”.