DB Export Dry takes to print in the contuining campaign against wine via Colenso BBDO
March 15 2012, 6:28 pm | | 16 Comments
To ensure fewer Kiwi males suffer from wine, DB Export Dry has taken its fight to print.
The magazine and press campaign created by Colenso BBDO highlights the awkward discomfort wine continues to inflict on men.
Fortunately salvation is close at hand thanks to the sophisticated, multi award winning taste of Export Dry.

16 Comments
“Smells like you’re being an idiot”.
Nice work BBDO.
Great writing. Well done
Top effort on the copy Si, funny as
hilarious.
Like this, like the campaign
I like this. The copy made laugh big time
These are great. Nice work those involved.
Great copy………………………………….(under breath) dick.
Colenso doing the traditional. Stop it! Doing it really well too. Love all three of them. Got to be a copywriting entry here
Newspaper ad of the year so far for sure. Not a lot of competition mind you.
Copy is solid gold.
These are tops
Nineteen ninety never. Who wrote that, a child? It’s AWESOME!
Si the Vic Vic Vicars and Baby Gi!! Awesome job, as usual.
Really nice copy. There’s actually no need for the College hill cheer squad to do their usual C-O-L-E-N-S-O as per the above comments. The work’s good. Your comments are transparent.
“So what are you waiting for? Oh, ok, well how long do you think that will take?”
Crafted like a boss. There is not one superfluous word in that whole ad.