Colenso BBDO/AIM Proximity, Republik and Clemenger BBDO Wellington score Gold at John Caples International Awards in New York

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Screen shot 2012-03-26 at 3.07.11 PM.jpgColenso BBDO/AIM Proximity Auckland scored three Gold, Republik Advertising Auckland won two and Clemenger BBDO Wellington won one at the prestigious John Caples International Awards held in New York.

Colenso won for Pedigree ‘Doggelganger’ Levi’s ‘Rear View Girls’ and Frucor ‘Skate Pinball’, Republik won both Golds for Fuji Xerox ‘Fujikastan’, while Clems scored for New Zealand Transport Agency ‘Sneak Up Ads’.

The awards honour the best in direct and interactive marketing around the world. In all, only 22 Golds were awarded, six going to New Zealand and three to Australia.

GOLD

Agency: Republik Advertising, Auckland

Client: Fuji Xerox New Zealand

Category: Direct mail dimensional, over $5 cost per piece

Agency: Republik Advertising, Auckland

Client: Fuji Xerox New Zealand

Category: Copywriting

Agency: Colenso BBDO/AIM Proximity, Auckland

Client: Mars

Category: Campaign Microsite

Agency: Colenso BBDO/AIM Proximity, Auckland

Client: Levi Strauss & Co. San Francisco

Category: Viral video marketing

Agency: Colenso BBDO & AIM Proximity, Auckland

Client: Frucor Beverages

Category: Launch campaign

Agency: Clemenger BBDO, Wellington

Client: New Zealand Transport Agency

Category: Print collateral, non-mail