‘The Power of the Suit’ features in a new campaign for Hallenstein Bros via Publicis Mojo
Hallensteins demonstrates the power of the suit in the latest ‘Brothers’ campaign by Publicis Mojo New Zealand.
To launch the campaign a national poll was conducted which found 83% of NZ woman love a guy in a suit.
The short film follows a group of guys on a night out, sharply dressed in Hallenstein Bros suits. Set to a punked up version of ‘Girls just want to have fun’, the brothers discover girls definitely love a man in a suit. The film launches the Hallenstein Brothers 2012 suit range.
Credits
Agency; Publicis Mojo New Zealand
Creative team; Lachlan McPherson & Mikhail Gherman
Account team; Kay Boyle, Jonathon Bates
Producer; Liz Garneau
Client; Hallenstein Brothers
Client contact; Glenn Hunter, Wade Hawkins, Kerry Lila
Production Company: Thick as Thieves
Director: Jae Morrison
Producer: Rebekah Kelly
Executive Producer: Nik Beachman
DOP: Ari Wegner
Post production online; Blockhead
Online editor; Mike Robinson
Post production offline; The Butchery
Editor; Michael Lutman
Grade; Toybox
Colourist; Pete Ritchie
Music; Level 2 / Joel Little
6 Comments
Love it!
seriously? It’s nonsense … cliche after cliche and a really irritating track. Get some hot people, a good DP and pay a little money for the song…hey presto it’s a hallensteins ad! Never mind the idea…
This an ad for Levi’s?
what terrible music….
I like it, I kinda wondered if it was a bit too smart for Hallensteins, then I was like nah, fuck it, it’s cool, advertising is about changing perceptions.
Music is crap, but the ad itself really attracts attention which is really what they want