Special Group and Twenty win AA Insurance
AA Insurance has appointed Special Group and Twenty following a competitive RFP and pitch process.
AA Insurance is a significant player in the New Zealand insurance market and has grown steadily in the B to C domestic insurance market.In the most recent Reader’s Digest Survey AA Insurance was voted as ‘The Most Trusted’ insurer in New Zealand.
Says Special Group managing director Michael Redwood: “After a rigorous 2 month pitch period, this is a very exciting win for Special. AA Insurance is a dynamic company that has an incredibly smart team of people. There is a mutual desire to build a strong business partnership, which fits the Special model perfectly”.
Special will manage all above the line communications for AA Insurance.
Twenty has been appointed to manage BTL communications and data insight for AA Insurance.
Twenty’s director Simon Breed is delighted with the result.
Says Breed: “AA Insurance is a customer focused business and their decision to appoint specialist agencies is indicative of that. We are looking forward to working with a great bunch of people and immersing ourselves in the business”.
AA Insurance head of marketing Richard Park says: “Finding agencies that work as a true extension of your own marketing team can be a challenge. But the team is thrilled to be working with Special and Twenty because they get us. They get our brand, they get our people, they get our business.”
Special appointment takes immediate effect. Twenty is unwinding current activity with a competing insurer prior to taking on the business.