Colenso BBDO leads the kiwi agency pack at shortlist stage of One Show Interactive
5 Kiwi entries and 17 Aussie entries have made the cut at the shortlist stage of One Show Interactive.
Colenso BBDO Auckland leads the kiwi agency pack with four of New Zealand’s five finalists, with one finalist to sister shop Clemenger BBDO Wellington.
Whybin\TBWA, Sydney and Leo Burnett Sydney lead he Aussie agency pack with three finalists each, followed by The Monkeys Sydney, IdeaWorks Sydney and SapientNitro Brisbane with two apiece.
Pencil winners will be revealed at the awards night in New York in early May.
NEW ZEALAND
Brand Transformation:
Clemenger BBDO Wellington for NZTA ‘Ghost Chips’
Best Use of Social Media:
Colenso BBDO Auckland for Levi’s ‘Rear View Girls’
Online Films & Video – Short Form:
Colenso BBDO Auckland for Levi’s ‘Rear View Girls’
Mobile Applications/Sites – Services:
Colenso BBDO, Auckland for Westpac ‘Impulse Saver’
Websites – Public Service:
Colenso BBDO Auckland for Pedigree Adoption Drive ‘Doggelganger’
AUSTRALIA
Best Use of Social Media:
DDB Group Melbourne for The Reach Foundation ‘Open Book’
Best Use of Social Media:
Naked Communications, Sydney for Transport Accident Commission ‘How ‘Speedkills’ killed Speed’
Social Media – Location Aware Services:
IdeaWorks, Sydney for Asics ‘Run with Me’
Integrated Branding Campaign – Online:
Whybin\TBWA, Sydney for Mars Petcare ‘Pedigree Dog-A-Like App’
Integrated Branding Campaign – 360:
Leo Burnett, Melbourne for Scope ‘See the Person’
Online Films & Video – Music Videos:
The Monkeys, Sydney for Sydney Opera House ‘The Ship Song Project’
Online Films & Video – Long Form:
DDB Sydney for Tourism Australia ‘Making Tracks’
Online Films & Video – Long Form:
BMF Melbourne for AEG Power Tools ‘Tradesman Series – Simon Anderson’
Interactive Advertising – Environmental / Experiental
IdeaWorks, Sydney for Asics ‘Run with Me’
Mobile Applications/Sites – Public Service
Whybin\TBWA, Sydney for Mars Petcare ‘Pedigree Dog-A-Like App’
Mobile Applications/Sites – Branded Games
Whybin\TBWA, Sydney for NRMA ‘Car Park Challenge’
Interactive Websites – Social Networks / Community:
SapientNitro, Brisbane for Foot Locker Europe ‘Sneakerpedia’
Websites – Services:
Leo Burnett, Sydney for Australian Bureau of Statistics ‘Spotlight’
Websites – Public Service:
Leo Burnett, Sydney for Australian Bureau of Statistics ‘Spotlight’
Craft – Animation / Motion Graphics:
Leo Burnett, Sydney for Australian Bureau of Statistics ‘Spotlight’
Craft – Interactive Design:
SapientNitro, Brisbane for Foot Locker Europe ‘Sneakerpedia’
Craft – Interactive Design:
The Monkeys, Sydney for YouTube ‘Map my Summer’