JWT Melbourne scores two Nominations at D&AD in Mobile Marketing category for Melbourne Writers’ Festival Wi-Fiction campaign; Colenso BBDO In-Book for Westpac ‘Impulse Saver’

JWT Melbourne has scored two out of only six Nominations awarded in the Mobile Marketing category at D&AD for the Melbourne Writers’ Festival ‘Wi-Fiction’ campaign.

The campaign was Nominated in the Writing for Mobile category as well as the Mobile Campaign & Mobile Advertising category.

Colenso BBDO, Auckland scored one of the only two accepted In-Book in the Mobile Marketing category for the Westpac ‘Impulse Saver’ concept.

In the Photography category, Sydney based Pool’s self promo ‘Blow Up’ work was one of only 10 entries accepted In-Book, and there was only one Nomination, to DDB London for Harvey Nichols ‘Daylight Robbery’.

And in the Writing for Design category there was only on Nomination – to Pentagram, London for Pentagram ‘Holiday Card’ – and only four In-Book, one going to Interbrand, Sydney for Steve Bland ‘The Great Blandini’.

Those Nominated so far – more Noms and In-Book of other categories will be released tomorrow and Thursday  – will have to wait until Thursday evening to see if they go one to win a coveted Yellow Pencil.