Droga5 NZ scores its second Webby with ASB
Following similar success at last year’s Webbys, ASB and Droga5 NZ has again been awarded an Official Honoree title for their experienceasb.co.nz site.
Winning back-to-back awards is quite an achievement, as only the top 10% of over 10,000 entries are awarded.
“We’re thrilled with this honour,” says Droga5’s Digital Partner, Jose Alomajan. “We have worked incredibly hard to innovate and improve the ways people engage with ASB to grow their business, and the results thus far have been really exciting.”
According to Droga5, the site has proven to be highly effective for ASB, with thousands of users switching to the bank as a direct result of recent activity on the site. Additionally, over 100,000 New Zealanders spent more than six minutes experiencing what it’s like to be an ASB customer, an impressive cumulative total of over six years of brand engagement.
5 Comments
spent six minutes waiting to it to upload before canning it
Thousands of users switched to the bank as a direct result of recent activity on the site. Then Droga lost the account. Hmmm.
This is not winning an award… this is being shortlisted into a massive shortlist of 1000. They failed to win an award for the second time this should read. What a joke.
Being on the shortlist is good. I’m not on that shortlist, so congratulations to you.
Just don’t spin it like you’ve actually won an award.
When agencies start telling ‘half truths’ like that, clients start to ‘half disbelieve’ every second thing they say. We all know what comes next.
Yeah – definitely misleading.
All those losers that actually made it through to the finals are sitting on their hands (you know, waiting to see if they win and stuff), while the maestros at Droga are already PR-ing themselves.
Genius.