Bespectacled animals feature in Visique’s latest campaign ‘See the Difference’ via Republik

Visique is launching a bold new advertising campaign using bespectacled animals to inject some light-hearted relief into the somewhat clinical New Zealand optometry sector.

Creative agency Republik developed the campaign designed to educate people about the

Republik director Craig Abbott describes the ‘See the Difference’ value proposition as refreshing saying it provides strong, memorable differentiation whilst demonstrating Visique’s core values.

Says Abbott: “Visique wanted to bring a level of light-heartedness and memorability to a crowded category where it’s difficult for people to distinguish between various operators. Our new brand direction delivers serious messages in a friendly way, making it easy for everyone to understand. Like using a sheep to deliver the message about Visique being 100% kiwi owned and operated, or a gecko to talk about the latest technology in lenses, this brand platform gives us a range of key messages that naturally fit, not only with Visique’s proposition, but with the unique traits of each animal.”

Visique general manager Pete Campbell (pictured) describes the new direction as exciting and unique for the optometry sector.

Says Campbell: “We’re all geared up to make a bit of noise in the market and grab people’s attention with something that’s a little left of centre, yet still very much communicates the importance of looking after your eyes. Republik have a great understanding of the market and the New Zealand optometry industry which is essentially why we are working with them. From the get go, they have been able to connect with the brand and use their insights to deliver impressive experiences that our consumers are looking for.