Toybox’s Leoni Willis creates FX for Rabo Direct
April 30 2012, 4:52 pm | | 5 Comments
This big FX number, written and produced by String Theory via agency Shine, was a labour of love for all involved including director Damon Duncan.
Elements were carefully composited into each environment and final realism achieved by an overall grade and again careful tracking of 3D elements to create this photorealistic spot.
Agency: Shine, Auckland
Agency Producer: Michelle Delaney
ECD: Lucien Law
Managing Director: Simon Curren
Flame: Leoni Willis TOYBOX
Grade: Pete Ritchie TOYBOX
Creative: Jeremy Taine – String Theory
Film Company: String Theory
Executive Producer: Nick Barnes – String Theory
Director: Damon Duncan
3D: Assembly
Sound design / music composition: Liquid Studios
5 Comments
Agency – Shine. Copywriter – Jeremy Taine. Agency – String Theory.
Light enough to float, yet a drag to drag around apparently. (Nice cameo Sandy Moore?) Personally prefer the TBWA Sydney effort http://www.youtube.com/watch?v=sYjHt31tvgs
Good call. I see the resemblance too.
Doesn’t Nick B work for both companies? Thought Leonie only joined last week?
Nicely executed. Except the talent on the motorbike. What a doosh.