Westpac Private Bank offers ‘The Art of Money’ in bespoke print series via Colenso BBDO
Colenso BBDO, Auckland worked with an art based letterpress printer to design a series of bespoke prints for the private meeting rooms and reception areas of Westpac Private Bank.
These limited edition posters were placed where thousands of existing and potential clients wait and ponder their next investment opportunity.
When read, the posters illustrate what a staggering difference an astute and timely piece of investment advice can have on your personal wealth and how, by looking at things differently, Westpac’s Private Bankers can change your fortunes.
Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Deputy Creative Director: Mick Stalker
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Account Manager: Lucy Sparks
Planner: Andy McLeish
Agency Producer: Sheriden Derby
Printer: Grant Longley
Designer: Kate Slavin
19 Comments
Digging into the student portfolios from a few years back aye.
busted.
Don’t think it counts if you dig into your own student portfolio. Graeme did these at Ad School.
David Bell should at least get a Cd credit too.
There it is.
http://www.campaignbrief.com/nz/2009/11/axis-adschool-team-wins-gold-a.html
I think these are lovely ads. Seems a shame they are just art pieces in the bank. Why not run them.
woop dee shit
If you win a gold for a competition, then produce that same work but with a different logo on it, isn’t that…Oh, hang on, it’s Colenso. Carry on.
Those who happily put down for anything above creative conceptual credit should be soooooooo ashamed!
Desperate.
‘When read, the posters illustrate what a staggering difference an astute and timely piece of astute and timely investment can have on your personal wealth and …’
I have just read the copy and no, they don’t.
There is not a word about investment advice, astute or otherwise, though there is a bit about seeing things differently; namely full stops, commas, and zeros.
But I do not think that ‘discovering’ that adding a zero to, or shifting the decimal point within, your net wealth is a good thing is hardly evidence of seeing things differently.
‘Look, we can see the bleeding obvious too!’
At this rate good ole David Bell will deserve to be ‘Super Executive Chair’ of all of NZ advertising! And he’d derserve it too!!!
Um…..I was in the class that year and David wasn’t teaching at AdSchool at all that year- Kate, Jeneal and Paul where.
Jeneal… You’re so wasted at Marsden Inch! Miss you much.
For what it’s worth, the students, the tutors and the school are always very happy to see student ideas produced by agencies. It has happened several times, with several different agencies over the last couple of years and the students involved have always been delighted.
Colenso have been passionately behind Graeme’s idea from the word go and have gone to great lengths to ensure that this idea was sold and produced.
They offered Graeme a placement as soon as he finished at the school, they hired him, they put his name forward for emerging talent at this year’s Axis Awards and put in every effort to ensure that a really good idea of his got made. So good for them.
Guess that clears things up…
Can someone please say get back to your wobblers? Thanks
Stick to your shit that folds.
Love your work Gra Gra and La La.