TVNZ presses play on HD commercials

eBUS announced today that the first High Definition commercial has been received by TVNZ.

Says Carmine Masiello, eBUS CEO: “We’re very excited by TVNZ’s move to accept HD. 

This now completes the process of allowing commercials to be shot, mastered and aired in the highest quality possible.”

Envy Studios was the first post production house to send HD content to TVNZ on behalf of Farrimon, Reckitt Benckiser and Pharmacybrands.

“We’re rapt to have been able to get this commercial out in HD for Farrimond, and clients Reckitt Benckiser and Pharmacybrands. We always work in HD, so with eBUS now offering HD despatch, we can retain this quality all the way through to living rooms” says Samantha Jukes, producer at Envy Studios. 

HD commercials have also been sent this week to TVNZ by Toybox, Colenso BBDO and .99. 

John Mulrennan, business systems manager at TVNZ said: “We’ve been pleased to work with eBUS to develop the strategies, standards and protocols associated with delivering high definition commercial opportunities to our customers. We’re really pleased with how we’ve been progressing and setting those industry standards together.” 

NZ Broadcasters have been quietly leading the way in digitally receiving HD, with eBUS making the first HD delivery for Sanitarium by Assignment Group and Digital Sparks to TV3, November last year. 

eBUS has developed an advanced delivery solution for HD material that puts control back in the hands of the user. 

Commercials are sent in the same HD format broadcasters play to air. Files are automatically checked when the sender uploads to eBUS, ensuring broadcast specifications are always met.

This means commercials can be sent faster, easier and at any time of the day or night. 

HD Delivery is immediately available to all users.