Tourism Fiji taps Colenso BBDO NZ as new global advertising partner after extensive review

Tourism Fiji has announced the appointment of Colenso BBDO New Zealand as its new global advertising partner.

The appointment comes after an extensive review that originally involved 67 companies from across the globe. Six finalists were selected to present creative and strategic

recommendations in Nadi, of which Colenso BBDO emerged as the winner.

The standard of the work and the passion and interest from the companies presenting was incredibly high and a real recognition of the potential of the Fiji brand. Colenso BBDO will be required to develop a new Tourism Fiji global brand idea and communications approach. This will be adopted and implemented locally in each of Tourism Fiji’s international markets.

This appointment follows on from an extensive destination marketing audit completed in late 2011, a key outcome of which highlighted the opportunities available to Tourism Fiji in taking a global approach to brand communications, as it works hard to ensure maximum return on its key investments.

Tourism Fiji is also currently in the process of reviewing PR and social media partners in Australia, New Zealand, North America and Greater China.