bcg2 Auckland gives Alfa One a Fair Go
bcg2 Auckland’s campaign for Alfa One Rice Bran oil hit the newspapers after Fair Go recently investigated 14 extra virgin olive oils from 14 different supermarkets.
These oils were then put through an IOC chemical and sensory test and one more stringent test.
Seven European imported extra virgin olive oils failed the sensory test for extra virgin olive oil and were found to have traces of rancidity.
New Zealand consumers pay top dollar for what they believe is quality olive oil known for its many health benefits yet this oil could be harmful to their health. Rancid oil is full of free radicals and peroxides which can cause disease.
Unlike olive oil, Alfa One Rice Bran Oil is made from rice which is harvested year round, this means Alfa One is made fresh every month.
Alfa One is also high in anti-oxidants and has a balance of ‘good’ mono and polyunsaturated fats. And in addition to all these great benefits it has a high smoke point. Oils start to lose their health benefits when they get too hot. Because Alfa One can be heated at a higher temperature than other oils this means that it retains its fantastic health benefits and doesn’t affect the natural flavour of the food. It has mild fresh taste so when used in cooking you can really taste the full flavour of the food, not the oil.
5 Comments
why even enter this here its not even remotely clever nor will it move product – stick to being average guys but not telling anyone about it
4.12
another bad day at the office sunshine ?
This article made me want to buy it
‘high smoke point’ got me
From start to finish, the entirety of this article is nothing but boring marketing drivel.
Shot, bcg2!