DraftFCB’s Electricity Authority ‘What’s My Number’ #1 at CAANZ Media Awards 2012

The 2012 Best in Show title was awarded to DraftFCB for their work on the Electricity Authority’s campaign What’s My Number?, at the CAANZ Media Awards held in Auckland last night.

The CAANZ Media Awards recognises the best strategic insights in the media industry, and celebrates the value media thinking brings to business.

Says Mark Jenner, 2012 Media Awards convenor of judges and head of digital at Telecom: “What’s My Number? earned the top title, and four additional gold awards, due to its outstanding media integration. The DraftFCB team drew on consumer insights to achieve a huge cut through in a tough market – simply put; it was a really clever media strategy that rallied action from consumers.”

For the complete record of results and copies of electronic images from the winning campaigns

please visit the CAANZ website

The campaign drove over 400,000 users online to re-evaluate their power companies,resulting in the overall electricity market prices decreasing in response.

Other big winners included MediaWorks TV’s FOUR, which was awarded Media Brand of the Year, in recognition of its success in establishing brand credentials over the past 12 months. The judges commented that FOUR has been effective in building both a strong audience, and the faith of advertisers and agencies, over a short time frame.

Client of the Year was awarded to Neeraj Lala, assistant general manager of Toyota. Lala was commended for the strategic, insightful and fresh way he has championed the agency client relationship.

The 2012 Inspiring Individual Award was jointly awarded to Alistair Jamison, CEO of Starcom & ViVaki NZ and Liz Fraser, general manager, MSN. The judges believed that both Jamison and Fraser demonstrated outstanding passion and commitment to building great teams, and equally deserved the title for 2012.

The Media Awards 2012 winners were chosen from 233 entries, by 102 carefully selected local media representatives.

 The local decisions were then calibrated by a team of two international judges and two senior New Zealand marketers.

Anna Chitty, US director, business development & marketing at PHD USA and 2012 Media Awards international judge, was impressed with the quality of media thinking existing in the local market.

Says Chitty: “The entries were brilliant – the New Zealand industry is thriving! I loved judging these, and I have to say it was no easy task”.

CAANZ media committee chair Derek Lindsay said the work on show is testament to the talent within the local media industry, and proves how insight-driven media strategies can benefit business performance.

Says Lindsay: “The Media Awards recognise and celebrate great thinking, great execution and great results for our clients.”