Ryan Kothe creates another animated campaign for Paper Plus via Yukfoo & Hyde Auckland
Yukfoo has played in the arts and crafts room again.
Ryan Kothe, director created another animated campaign for Paper Plus to promote this year’s Mother’s Day.
The spot involves a whole mess of paper, cardboard, sticky tape and glue.
Following on from his Back to School campaign earlier in the year Kothe has put together intricate miniature foldouts that tell the story.
The Paper Plus campaigns (through Hyde, Auckland) are delicately wrought, lovingly handcrafted and evocative of a simpler time when people actually spent their spare hours making things rather than shooting video game baddies or listening to remixed mashup remixes.
Director Ryan Kothe loves to work in the physical realm and has an ever growing portfolio of these visually appealing, and often subtly humorous, little animated pieces.
Says Glen Real, Yukfoo’s executive producer: “Ryan’s a delight to work with as he is a bit of an auteur and jack of all trades who has mastered the art of creating beautiful, little works that could just as easily be in an gallery as on the screen.”
Credits
Paper Plus – Mother’s Day
Agency – Hyde (Auckland)
Director – Ryan Kothe