New Zealand’s Cannes Contenders: Publicis Mojo, Auckland and M&C Saatchi, Auckland
How will NZ perform at Cannes this year? In the lead up to the Festival, Campaign Brief showcases the work we hope will impress the judges…
Publicis Mojo
On October 5, New Zealand suffered its worst ever maritime environmental disaster when the MV Rena cargo ship ran aground and spilled 350 tonnes of oil into the Bay of Plenty, killing 20,000 birds. The New Zealand government has opened its waters to foreign oil companies for deep sea oil prospecting. They promised that it would be safe and that they could control any environmental impact from an oil spill. But if they couldn’t control a small spill on the surface of the water, how could they ever hope to stop a massive spill 3kms below it?
Publicis Mojo
Subway Restaurants deliver a health message while selling their subs in these radio spots from Publicis Mojo Auckland.
M&C Saatchi
The idea: Young people with cancer have to live with horrible memories everyday. Like the day they were diagnosed, undergoing surgery on the same night their friends were going to the school ball, or the moment they lost their best friend, brother or sister. While the general public may not share the same difficulties as CanTeen members, they too have horrible memories that they’d rather not have. So M&C created a steam punk inspired Magnificent Memory Machine. One that swaps your bad memories for fantastic new ones.
M&C Saatchi
This ad shows that you can leave it too late to install smoke alarms, then asks the viewer if they could live with themselves in the same situation.