11 New Zealand entries make the cut at Shortlist stage of Direct and Promo + Activation Lions

2 New Zealand entries have made the cut at the Shortlist stage of the Direct Lions, while 9 entries are though in the Promo & Activation Lions.

A world total of 227 entries made the cut in the Direct Lions, while 251 made it though to the shortlist stage of the Promo & Activation Lions.

Colenso BBDO Auckland lead the New Zealand agency pack with seven entries shortlisted, followed by DDB Auckland with three.

VIEW THE DIRECT SHORTLIST:  Direct Shortlist – CL2012.xls

VIEW THE PROMO & ACTIVATION SHORTLIST:  Promo & Activation Shortlist – CL2012-1.xls

In Direct, DDB Group NZ Auckland are shortlisted for Leaked Email Invite for The Communications Council and Colenso BBDO Auckland are listed for The Wine That Sold Beer for DB Breweries.

In Promo+Activations, Colenso BBDO Auckland was shortlisted three times for Sorry About the Twigs,Folks for DB Breweries. They were also shortlisted twice for The Wine that Sold Beer for DB Breweries.

DDB Group NZ were listed twice for Lion Nathan’s Believe.

Draft FCB NZ Auckland was listed or Blearghi – Have a Suck and Stick to Them for PAK’N SAVE.

Colenso BBDO Auckland’s Donation Glasses for Pedigree Adoption Drive and Barnes Catmur & Friends Auckland were shortlisted for Hell Pizza’s Hell Pizza Roulette.