Colenso BBDO Auckland scores Bronze Lion for ‘The Wine That Sold Beer’ campaign for DB Breweries at Direct Lions

Colenso BBDO Auckland scored New Zealand’s only Lion at the Direct Lions – a Bronze Lion for DB Breweries ‘The Wine That Sold beer’ campaign, awarded last night at the Palais de Festivals.

Australia fared better, with GPY&R Melbourne winning a Gold Lion in Direct Lions for their Mobile Medic campaign.  

Whybin\TBWA\Tequila won a Silver Lion and a Bronze Lion for MJ Bale Grazed on Greatness and a Silver and a Bronze for NRMA Car Creation.

Other Australian Direct winners were M&C Saatchi Sydney, winning a Bronze Lion for Sydney Dogs and Cats Home Limited Edition and Leo Burnett Melbourne won Bronze for BYO Cup Day. Ogilvy & Mather Sydney won Bronze for Share a Coke.

View all winners here – Direct Winners – CL2012.xls