Effie workshop – How to Create a Winning Entry
The 2012 Effective Effie Entry Writing Workshop will be held on Friday, 6th July and facilitated by Lew Bentley, 2012 Convenor of Judges.
In this session, Bentley will guide participants through the entry writing process, and provide insight into what the judges will be looking for.
The workshop will:
– Explain the changes introduced to the 2012 programme
– Identify campaigns that have met or surpassed their goals
– Detail the competitive environment, the campaign goals and objectives and strategies
– Provide convincing evidence of performance including supporting research, results, returns on the advertising investment.
Ensure that your entries hit the right mark. Book yourself and your team into the writing workshop with your industry peers.
Date: Friday 6 July 2012
Time: 10.00am – 12.00pm
Venue: AUT Business School – WF710, Level 7
Corner Wakefield Street & Mayoral Drive
Cost: Members: $25+GST per person
Non-members: $35+GST per person