Colenso BBDO Auckland pips GPY&R Melbourne for ‘Australasian King of Cannes 2012’ title

| | 6 Comments

Screen shot 2012-06-26 at 11.41.13 AM.jpgColenso BBDO, Auckland led the Australasian agency pack in terms of Lions won at this year’s Cannes Festival of Creativity.

Colenso BBDO took home 12 Lions, ahead of George Patterson Y&R Melbourne and Whybin\TBWA Sydney with 8 apiece.

GPY&R Melbourne won the most Gold Lions during the week, taking home 4, ahead of Colenso BBDO with 3 and Whybin\TBWA Sydney with 2.

The most interesting development at this year’s Festival was the rise of Ogilvy Sydney, which was placed fourth in Australasia, winning seven Lions – the biggest haul in its history, until only two years ago having to put up with the Singo ‘no awards’ mantra since the early 90s.

Australia won a record 59 Lions this year, almost three times the NZ total of 20.