Prime TV promotes ‘Upstairs Downstairs’ with unique use of outdoor via DraftFCB Auckland
June 26 2012, 5:29 pm | | 4 Comments
As most punters know, Upstairs Downstairs is a TV series about two classes living under one roof in 1930s England.
To demonstrate this clear and often cruel class division using posters, DraftFCB Auckland gave the rich ‘upstairs’ portion of the cast the prime media space and gave the ‘downstairs’ servants what was left.
4 Comments
Street Posters:
Cost to client – $0
Cost to agency – $9403
Number of people who saw live – 11
Awards it will win – 11
Billboard:
Cost to client – $0
Cost to agency – $6740
Number of people who saw it (at night) – 20
Awards it will win – 7
I saw the billboard during the day and thought… nothing really.
@prediction, a bit generous on the awards figure
billboard works quite well. street posters not so much for me.