.99’s Pirate Party wins IABNZ Creative Award
.99’s rich media campaign for New World wins the IABNZ Creative Award for June 2012 with “Every Day a New World.”
Lee Parkinson, judge and managing partner of digital Ikon Communications found the ad to be “on-brand, fully integrated with the main campaign with a direct link from the TVC creative idea. I like the layering of the homepage takeover after the sword slash reveal. Nice work.”
Fellow judges included Ant Farac, creative director, MediaWorks; Greg Whitham, digital group head and creative director, Ogilvy and Harri Owen, head of digital & content, Draft FCB.
Says Alisa Higgins, IAB general manager: “This is the first iabawards gong for .99 and a really effective use of the online medium. Great to see brands like New World embracing digital as part of their marketing mix.”
.99 receives $500 in cash from sponsor: MediaWorks NZ