Frucor Beverages’ V Energy Drink kicks off ‘The V Motion Project’ via Colenso BBDO, Auckland

UPDATED TO INCLUDE THE VIDEO OF THE FULL TRACK

Colenso BBDO, Auckland has created The V Motion Project, a new campaign for Frucor Beverages’ V Energy Drink.

By hacking Kinect motion tracking software and combining it with audio production software they created The V Motion Project, a tool that could transform the body’s movements into music.

VIEW THE OFFICIAL MUSIC VIDEO

View more on V Energy NZ

Colenso BBDO and Frucor kicked off The V Motion Project back in May. The project has resulted in a series of webisodes, a song on iTunes, a music video (soon to launch) and TVC’s that all demonstrate the ‘V’ Brands core value – that with enough energy you can do extraordinary things.

Says Luke Rive, Marketing Manager Energy, Frucor Beverages: “We are constantly looking for new and interesting ways to engage with consumers and love taking on the challenge of coming up with something unique and unexpected. With the help of Colenso ‘The Motion Project’ has certainly done that. The feedback to date on the webisodes has been fantastic and we are looking forward to seeing the consumer response as we put the final pieces of the puzzle together with the launch of the TVC and music video.”

Agency: Colenso BBDO

Client: Luke Rive (Marketing Manager) / Cormac Van Den Hoofdakker (Senior Brand Manager)