McDonald’s launches new campaign via DDB Group NZ – directed by Revolver’s Steve Rogers
DDB Group NZ has produced a trans-Tasman 90 second spot celebrating McDonald’s
sponsorship of the London 2012 Olympics.
Top Australian director Steve Rogers from Revolver collaborated with New Zealand’s legendary DoP John Toon to produce the heartfelt 90 second piece.
The understated ad highlights the struggle of living on this side of the world and having to watch the London Olympics through the night, as seen through the eyes of a young boy and his Dad.
Agency – DDB Group New Zealand
Executive Creative Director – Andy Fackrell
Creative Director – Jordan Sky
Art Director/copywriter – Pete Gosselin
Art Director/copywriter – Jay Hunt
Head of Television – Judy Thompson
Agency Producer – Kim Baldwinson
Group Business Director – Zoe Alden
Business Director – Karla Fisher & Carly Pratt
Production Company – Revolver
Director – Steve Rogers
Executive Producer – Michael Ritchie
Producer – Pip Smart
DOP/Cinematographer – John Toon
Production Designer – Bruce Everard
Editor – Alexandre De Franceschi at Guillotine
Post Production – Fuel VFX
Music – Peter Van de Fluit at Liquid Studios
Sound Design – Craig Matushka at Liquid Studios
10 Comments
I don’t think I agree with what this ad is saying.
Dad turns up pissed after driving home from the pub, stopping at the drive through for a feed.
Jeez, not very champion behaviour, but at least he’s less uptight after hitting the booze.
Sir Rogers execution fine, did Stevens, Woodhead etc get to pitch?
Lovely spot. Nice to see good ol’ Maccas bringing some emotion back into their ads.
This is a million times better than the 45. Best maccas ad in the last 5 years.
Bless the McDonalds for uniting us and bringing happiness where there is discord. Bless the clown and his merry japes. Sleep dreams blessed burger retailer.
Lots of DDB folk self congratulating themselves on a pretty boring, expected ad. The longer version just prolongs the inevitably predictable gag and highlights a lot more of the wrong decisions made along the way. Average.
It drew me in. And it’s finally a proper emotional spot from a client that’s been yelling at me for years now. Nice work.
Lovely emotional piece with real emotion that makes me emotional when seeing the emotion.
Lame. But at least the kid wasn’t having a 5-knuckle shuffle in his bedroom.
Very sweet, not to mention probably exactly what’ll be happening around ours with two sports mad boys.