J&J launches controversial ‘Vagina’ spot for Carefree Acti-Fresh liners via 303Lowe, Sydney
July 17 2012, 3:02 pm | | 10 Comments
Johnson & Johnson has launched what is potentially a controversial spot for its Carefree Acti-Fresh liners, with the female talent in the TVC saying the word vagina.
The spot, which is running in Australia and NZ, was created by 303Lowe, Sydney.

10 Comments
She said ‘vagina’…uh…huhhhuhhhuh…huh…huhhuhuh…
Yay. This is funny. I am looking forward to seeing all the comments.
Wow. That is just …. jesus…..who? why? holy shit….
Jester’s said VAGINA in a radio ad for pies recently, which is 7.87 times more offensive. But it was also funny, so… A PR beat up?
Yes…the word vagina was the one that disturbed me the most.
How can an ad say DISCHARGE and VAGINA and still be boring? No high fives from me.
This one’s bound to air during my dinner. Thanks for that.
Come on…. own up…. we’ll find out in the end….
At least ‘vagina’ is a word. Is ‘unfresh’?
Please remove the TV add. I find it very offensive. I feel extremely embarrassed when my husband is sitting next to me and the detailed workings of private parts are discussed. This is just not appropriate for television and would be far better placed discretely in women’s magazines. I have now stopped buying your product and my friends are now doing likewise. I would be absolutely mortified if children were in the room when this add came on. Please please remove it.