Commission for Financial Literacy + Retirement Income launches ‘Think, Shrink, Grow’ TVC via GSL Network and Doublefish
The sorted mouse returns to star in Shrink, the second part of the ‘Think, Shrink, Grow’ trilogy for Sorted. In this spot the mouse takes his debt detector into the home of Mr Suburbia and tracks down quite a collection of various different kinds of debt.
The commercials have been created for the Commission for Financial Literacy and Retirement Income by GSL Network (Doublefish being the creative team). The production was a collaboration between 8com (director Luke Shanahan) and Yukfoo Animation. The campaign is designed to help kiwis make the most of their money.
Says Alan Dickson, Yukfoo: “The mouse really comes into his own in this spot. He’s not one to hide his frustration when faced with dumb debt, but he also knows how to praise sensible investing as well. We love how the mouse has developed over the last few years and look forward to presenting the entire Sorted campaign to the public over the next few months.
5 Comments
what a weird spot for that client. And wasn’t that Mario Lopez with a moustache on the ad-trimmer (box) at the end? Kudos.
Hey neato…… Another government department, tax payer funded campaign using an Australian Film Company and Australian Director to do the work……Cause no Kiwi could manage the live action plate shots, eh?
Following in the footsteps of NZ Fire Service & LTNZ (or whatever their name is this week) and their agency’s fascination with giving that work to offshore companies.
Shame Shame Shame.
I really don’t get the backlash from certain sectors about the fact that Aussie companies have come over here for work. The Kiwis have been doing the opposite for years.
I reckon it’s a reflection of the complacency in the industry here, nothing like a bit of competition to make everyone pick up their game….
Really, you don’t get it? You don’t get it that NZ government agencies funding tv campaigns with tax payer dollars should have a mandate to support the local industry?
The Australians ‘get it’.
Sure, Kiwis have been going over to Aussie for years to do commercials, but not Aussie government agency work.
To offer up the argument of complacency is not only weak, but it also illustrates that you’re a salaried employee and the downturn in the economy has little effect on you.
It’s actually quite bizarre that the govt are allowing that practice – not the agencies fault. not the aussie film companies fault. just dumb government