Has Bill’s Big Idea Had Its Day?
July 29 2012, 11:47 pm | | 2 Comments
Scamp creative director Simon Veksner agrees that Bill Bernbach’s logic in putting copywriters and art directors together made sense.
“Bill’s idea worked, but that was nearly 60 years ago,” says Veksner.
“Times are different today. Would Bill (pictured, looking mildly cheesed-off) consider that today, the doubling-up may be unnecessary?”
2 Comments
A good common-sense thesis. As someone new to the industry, the seeming insistence on a copywriting/art direction pairing at graduation seems a little over-engineered… And having previously worked on the buy-side (as a CMO) nice to know that some in the ad industry are finally taking a hard look at their cost-structures..!
Aside from how well thought out or clever an ad is. It should be well written and look good. If you have two specialists in each you have a clear advantage.