SET QR NZ bring information to life via QR codes

Every major advertising festival in the world now has mobile categories and QR code developers SET QR NZ believe the greatest campaigns of the future will all be mobile.

The QR code is a visual hot spot to notify people that a space is live with additional data ready to be activated via smartphone.

SET QR NZ believe companies who don’t take advantage of this new development in technology will be left behind.

Click for more information on the QR codes – SET QR NZ White Paper.pdf

Originating in Japan, the QR (Quick Response) code is a two-dimensional code that has rapid readability and a large storage capacity compared to standard UPC barcodes (the one with vertical lines).

The older UPC code is most commonly used for tracking trade items in stores, and can be found on every single item in every supermarket.

The new generation of QR codes have revolutionised the way people interact with the digital space, in particular with regard to products.

Barcodes are no longer constructed to industrial uses, and have in recent years become common in consumer advertising, because with the rise of Smartphones, there is now a barcode reader in everyone’s pocket.

As a result, the QR code has become a focus of advertising strategy, since it provides quick and effortless access to the brand’s website. Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate (that is, increase the chance that contact with the advertisement will convert to a sale), by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser’s mobile-optimised website immediately, where a longer and more targeted sales pitch may continue.

By setting up a mobile website calibrated correctly companies can then track where the code was scanned, how many times, in which country, how long they watched a video for, and (if they’re offering discounts or offers by voluntarily entering email addresses), who they are.

Brands can now have QR tracking systems that are geo-fenced, or time-specific. The same QR code can serve several different functions according to time or location, and give entirely different destinations wherever those boundaries are set.

In this way brands can build their databases, understand who’s engaging with their products, and utilise this data that can then be sliced and diced in 10,000 different ways that can give resounding business insights, help their marketing and ultimately increase their bottom line.

This takes the way that brands, products or even artifacts interact with the consumer and vice versa for a quantum leap. Brands can now see who’s engaging with their products, from where, for how long, on what device, how many times and so on.

One of the issues around QR codes is that they all look the same to the naked eye. Even competitive brands can’t be told apart, and this is where SET QR NZ comes in.

SET QR NZ are a kiwi company who are global leaders in designer QR codes. SET QR NZ’s clients already include Moet, Dom Perignon, Time magazine, Disney, Microsoft, NZ Immigration, and many others in multiple sectors.

Designer QR codes are a kiwi invention – yet because of how relatively new the technology is for NZ, 95% of SET QR NZ’s clients have come from offshore.

However, this is now rapidly changing, as smartphone saturation in NZ is now at 44% (June 2012). But in many offshore markets it’s at least double this figure if not more.

SET QR NZ look after designer QR codes, online video, mobile websites and back end tracking and analytics.