Integrated mobile and digital communications company Mobile Embrace enters strategic mobile partnership with APN New Zealand and TRN

Mobile Embrace, Australian integrated mobile and digital communications company is delighted to announce a strategic mobile partnership with APN New Zealand.

The partnership includes nzherald.co.nz, APN Regional titles in New Zealand as well as The Radio Network (TRN). It will see APN utilise Mobile Embrace’s mobile technology platform, commercial expertise and creative and production services.

Says Donna O’Keeffe, sales director, APN Digital commented on the announcement: “Mobile Embrace’s strategic thinking and experience, coupled with the best of breed technology will allow APN to lead the mobile space through creative excellence and innovation.

“Mobile is becoming increasingly important as a communication platform for brand advertisers so we are excited to be working with the market leaders in this space.”

Says Sarah Kavanagh, sales manager for Mobile Embrace NZ: “Cutting edge creative such as Mobile Embrace’s market leading HTML5 ad formats are beginning to attract the attention of major brands in New Zealand.

“Our partnership with APN not only gives those brands Mobile Embrace’s production, creative and ad-serving capability, but compliments this with APN’s premium and unrivalled mobile audience.

“Working alongside APN this deal will allow us to deliver easy-to-deploy mobile solutions to brand advertisers.

“We’re delighted to have been appointed APN’s strategic mobile partner and look forward working closely with them in both territories.”