Channel 4’s ‘Meet the Superhumans’ spot for Paralympics contributing to record ticket sales
August 16 2012, 1:36 am | | 3 Comments
Channel 4’s ‘Meet the Superhumans’ spot, which highlights Paralympians’ endeavours, has contributed to record ticket sales for the upcoming Paralympic Games in London.
The spot is also credited for creating interest from advertisers, with Channel 4 reporting strong sales of ad packages.

3 Comments
Great spot. Best of the Olympics by far. Amazing what value a great soundtrack can bring.
really liked that, looked awesome, didn’t pull any punches, it hit the button hard.
Inspiring. Plse forward to major NZ agencies…