The Marketing Association presents DAN Dialogue series – ‘Transforming Big Data into Big Value’ on Sept 11 and 12, Wellington + Auckland

August 28 2012, 1:19 pm | BY Lynchy | No Comments

ma.jpgThe Marketing Association believes that the future belongs to companies who know how to collect, store and analyse relevant ‘big data’ to produce game-changing customer insights and engagement. The Data Advisory Network (DAN), a special interest group of the Marketing Association, is bringing two leading speakers on this topic to present in Wellington and Auckland on September 11 & 12.

Wellington:

When: Tuesday 11 September, 12.00pm – 2.00pm

Where: Rydges Hotel, Wellington

Auckland:

When: Wednesday 12 September, 8.00am – 9.30am

Where: Crowne Plaza Hotel, Auckland

For more information, click here or call 0800 347 328.

The challenges of managing big databases have featured prominently in New Zealand recently. Government Departments, organisations and commercial businesses have never had more information and data at their disposal, but much of this ‘big data’ is unstructured, un-cleaned, or disconnected. In a competitive online age, many businesses are struggling to cope with an overload of information.

 

Speakers Robert Young and Myles Matheson will show how to harness the power of text mining, natural language processing, and machine learning, using world-leading intuitive and powerful technology.

 

Young heads up Australasia for Pingar, a New Zealand Company started in the Waikato as an R & D project only 5 years ago, that is now at the global forefront in businesses’ understanding and management of Big Data. 

 

Notable Pingar projects include classifying data for Dicom (Europe’s largest scanner distributor) as it is ingested electronically or as a scan so it can then be distributed more effectively; migrating legacy data for Coles, using metadata tools to enable easier browsing for information in addition to more traditional key word searching, and saving hundreds of man hours for Deloitte in a forensic capacity.

Matheson, solutions specialist at Microsoft, has worked in the field of data warehousing and business intelligence in New Zealand and the United Kingdom. His experience spans both design and development to support business intelligence systems; he will cover some of the best strategies and technologies currently deployed worldwide.

 

The presentations are part of the Marketing Association’s DAN Dialogue event series, exclusively sponsored by m-savvy, which focuses on data management innovation and best practise. Non-members of the Marketing Association are welcome at these events.