John McCabe and Mel Turkington partner up to launch new consultancy Einstein’s Hairdresser

Awarded creatives John McCabe and Mel Turkington have partnered together to create Einstein’s Hairdresser – an Auckland-based company aimed at creating big ideas that helps brands better connect with their target audiences.

McCabe, a former ECD at Saatchi & Saatchi New Zealand, and Turkington have experience on big global brands like Coke, Toyota, P&G, Kimberly Clark, Apple and Levis. The duo have worked out of London, New York, Sydney and Auckland and along the way have won a load of awards.

Says McCabe: “Mel and I became instant friends in Sydney about eight years ago. She’s a fearless thinker who is just born to think of ideas bigger than ads. As I recall. We talked enthusiastically about working together some day.”

Turkington says she has no recollection of any of this happening.

Visit Einstein’s Hairdresser.