Special Group’s radio promotional campaign ‘Gravity Coffee Run’ wins September ORCA
Special Group’s fully integrated, made-for-radio promotional campaign ‘The Gravity Coffee Run’ for Gravity Coffee Roasters has won the September ORCA.
The Special Group team of Iain MacMillan, Ant Wilson, Rob Jack and Tony Bradbourne (pictured) now go through to the Grande ORCAs, where they’ll be competing for the trip for two to the Cannes Lions. They also get $500, limited edition Martin Horspool certificates and a $5,000 radio schedule for Gravity Coffee. Read more about The Gravity Coffee Run in this month’s Radio Riffing article
The campaign sent young Auckland intern, Kirstie Stanway (left) to the ultimate coffee destination – El Salvador. Stanway arrived for her first day as an intern at More FM Auckland and within her first hour on the job, she was sent to South America.
Judges Cleve Cameron (JWT), Chris Schofield (DDB) and Josh Lancaster & Jamie Hitchcock (Assignment Group) unanimously voted Special Group’s entry as the latest ORCA winner, praising it for being “Fantasic use of Radio – going beyond ads, creating excitement and surprise.” and “A brilliant, pure radio idea.”
4 Comments
Ooohhh now THAT is awesome.
How is anyone else supposed to compete with that for the Grande Orca?
@ A Person
Be really, really good?
You little pearlers -radio is a great medium and you,ve used it so well- good luck for the GRAND awards ,,,,and that kitchen was never as clean as that when I worked there-that has to be a set-up.